I accept receiving promo codes and other educational info from this company.
Get My Code
Number of Pages 11
This research paper: This 11 page paper looks at the use of brand extensions and how they may either endanger a brand or create opportunities for growth. Both of these potential outcomes is examined, looking at theory and examples before the strategy of brand extensions is considered and a conclusion reached regarding whether or not it is a goods strategy. The bibliography cites 11 sources.
File: TS14_TEbrandex.rtf
Send me this paper »
« Back to Topic Listings