ESSAY ON: The Development of the Marketing Mix; How Relevant is Borden's Theory Today?

Number of Pages 7

This research paper: This 7 page paper discuss the relevance of Borden's original marketing mix to marketing management to-day and identify what developments have taken place, such as the 4 P's model, together with the application of the marketing mix in real life and how the marketing mix has emerged. The bibliography cites 9 sources.


File: TS14_TEmarkmixd.rtf


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