ESSAY ON: A Market Analysis of a New Product

Number of Pages 10

This research paper: This 10 page paper is a market analysis of a new product. A new beer La Militante, launched onto the Canadian market in 2004 is examined, the paper looks at what the product is, the potential market, how the market is segmented and the way the product is designed to appeal to some of these segments. The bibliography cites 2 sources.


File: TS14_TEnrewbeer.rtf


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