Research Paper On Trademarks
Click on any of the term papers to read a brief synopsis of the research paper. The essay synopsis includes the number of pages and sources cited in the paper.
Satanism Rumors and a Proctor and Gamble Trademark Study
A 6 page paper. In the early 1980s, rumor began floating that Proctor & Gamble's Trademark represents the devil and Satanism. The Trademark was designed in the mid-1800s; it includes 13 stars and a bearded man-in-the-moon. The writer explains what the Trademark really represents and relates the company tried to modify the depiction in the early days only to have drastic results. The paper also discusses the revival of these absurd rumors in the mid-1990s and what the company did. The paper then goes on to discuss integrated marketing communication approaches and how P&G could use these tools to mitigate the negative impact each time these rumors surface. Bibliography lists 9 sources.
Design Company in Ireland
This 6 page paper looks at a design company in Ireland and considers the different aspects of business in Ireland. Included is a discussion on forming businesses in Ireland, taxation, legal issues such as patents and trademarks, as well as looking at how the company competes. The bibliography cites 5 sources.