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Click on any of the term papers to read a brief synopsis of the research paper. The essay synopsis includes the number of pages and sources cited in the paper.
An 8 page paper discussing soft drink marketing. Now as never before, marketers are charged with knowing who their customers are, what they want for themselves and what they are willing to do to get it. Successful marketers need to closely examine what makes consumers behave in the way that they do. The purpose here is to list determinants of consumer behaviors of which marketers need to be aware, and discuss changes that have occurred in the soft drink markets of Asia. Bibliography lists 9 sources.
This 5 page paper compares and contrasts ingredients and amount of carbonation in each drink. Some history of each soft drink is provided. Bibliography lists 10 sources.
A 5 page marketing plan for an existing product. SoBeä Beverages is a line of ready to serve drinks that spans the gap between soft drink and 'health food.' SoBeä capitalizes on the trend toward other flavors than traditional colas and lemon-limes in such products as their black tea, energy elixirs, cranberry-grapefruit combinations and others, but does so with the addition of herbal ingredients such as ginseng, ginkgo, guarana and echinacea. Bibliography lists 7 sources.
A 10 page paper. The Coca-Cola Company has been the world's largest producer of carbonated soft drinks for many years. It holds that position through diversification, development of new products, creating new markets, and market penetration. This essay reports and discusses the company's marketing mix, how they target niche markets, and how they position the company. Bibliography lists 12 sources.
10 pages. This paper identifies issues related to crisis communication in the workplace. The case study is focused on a soft drink manufacturer that found several cases of tampering with its product. How the company handled this emergency and what actions were taken and not taken show us a lot about whether a company cares more about the customer or their own bottom line. Bibliography lists 8 sources.