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Click on any of the term papers to read a brief synopsis of the research paper. The essay synopsis includes the number of pages and sources cited in the paper.
This is a 3 page paper that provides an overview of sales promotions. The WonderBra is upheld as an example of choosing the appropriate sales promotion strategy for the product. Bibliography lists 4 sources.
The 34 page paper undertakes research to examine what potential strategies a football club could use to increase their ticket sales. The paper are stocked with an introduction and an in-depth literature review, looking at the UK football tickets sales in the past in the and the influences on those sales. The paper then simulate primary research to identify areas of potential strategies the clubs could utilize to increase their overall level of ticket sales. The paper ends with recommendations. The bibliography cites 19 sources.
A 3 page paper discussing the focus of a promotion offering cash back on credit card purchases made with a Piggy Bank credit card. Choices are to offer incentives at traditional retailers or limit the incentives to online sales. The paper recommends choosing traditional retail because its growth is slower and more predictable, allowing the bank to enter the promotion with a better sense of what the total cost will be. A 9-slide PowerPoint presentation is available. Bibliography lists 5 sources.
This 5 page paper is the outline for a research proposal to examine why ticket sales at a football club are falling despite good sporting results. The aim of the project is to identify the causes of the falling sales so that a strategy to increase sales can be developed. The paper includes an introduction and some mock results. The bibliography cites 5 sources.