Research Paper On Running Shoes

Click on any of the term papers to read a brief synopsis of the research paper. The essay synopsis includes the number of pages and sources cited in the paper.

  • 'Chucks' of Converse

    A 4 page case study of Converse. Converse is a shoe company founded in 1908 in Massachusetts. In 1917, the company introduced a canvas, high-top shoe that it called the "All Star." In the 1920s, a semi-professional basketball player named Charles "Chuck" Taylor joined the Converse sales team and began aggressively marketing the shoe throughout the Midwest as he ideal shoe for recreation and sports. For the next four decades, "Chucks," as they became known, were the shoes to have, particularly on the basketball court. This case study of Converse and Chucks looks specifically at its branding strategy. No bibliography is offered.

  • New Athletic Shoes Line Creation

    A 6 page marketing plan for a new line of athletic shoes. The explosion of involvement of women in both organized and casual sports is a trend that the established brands missed along the way; Nike at least now is working to rectify its slight of women. This provides an opportunity for a totally new brand and company, one that can provide styles for all feet but highlight women’s lines. The base product will be a new running shoe. Bibliography lists 5 sources.

  • Sneakers and Their History

    This 5 page paper discusses the history of tennis shoes. This paper examines specifically the history of walking shoes from the 1900's to the 1940's. Bibliography lists 5 sources.

  • Analysis of Tom Tykwer's 1999 Film Run Lola Run

    A 5 page research paper/essay that summarize and analyzes the 1999 film Run Lola Run (directed by Tom Tykwer). The writer summarizes the film and then relates the aesthetics of Aristotle and Tim Burton to a particular scene. Bibliography lists 5 sources.

  • Analysis of New Balance Athletic Shoes Inc.

    This 14 page paper is an analysis of New Balance Athletic Shoes Inc. The firm is facing a challenge Adidas is acquiring Reebok so there will be stringer competition and the firm needs to assess the situation. The paper presents an analysis of the situation using a PESTEL analysis and Porters Five Forces as well as the internal issues and then presents recommendations. The paper is based on a case study supplied by the student. The bibliography cites 11 sources.

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