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Click on any of the term papers to read a brief synopsis of the research paper. The essay synopsis includes the number of pages and sources cited in the paper.
A 15 page paper that not only addresses issues directly associated with IKEA home furnishings company but also provides explanations of a variety of aspects of marketing. These include: marketing systems and marketing research; internal sources of marketing information; IKEA product differentiation strategies; product life cycle, including explanation of the four stages in the cycle; distribution channels; Online marketing and its values; definition of different terms, such as product hierarchy; the differences in marketing services versus goods; pricing strategies; price elasticity of demand. Bibliography lists 17 sources.
This 15 page report discusses the event that is electronic commerce. Electronic commerce has emerged as a mainstream phenomena -- it is no longer the preserve of a technical elite. Fledgling companies and organizational models have developed in manufacturing and other enterprises ranging from industrial production to home crafters to bring together buyers and sellers in the new electronic market. This report looks at many of the considerations for manufacturing, discusses potential problems, and examines the potential of the online market for manufacturing concerns. Bibliography lists 14 sources.
This 6 page paper that explains how online marketing differs from traditional marketing, and what types of eMarketing Tools are used to gain and retain customers on the internet. The bibliography cites 9 sources.
This is a 4 page paper that provides an overview of online marketing for pharmaceutical companies. The effects of this trend on consumers and physicians is explored. Bibliography lists 3 sources.
A 5 page paper consisting of speaker notes for an available PowerPoint® presentation of a marketing plan for a single-location confectioner specializing in coated popcorn produced according to a newly-patented process. The marketing plan recommends instituting online sales and entering agreement with a third party gift business, as well as hiring a knowledgeable, no-spam Internet marketer to assist the company in promoting itself online. Bibliography lists 4 sources.