Research Paper On Online Advertisement
Click on any of the term papers to read a brief synopsis of the research paper. The essay synopsis includes the number of pages and sources cited in the paper.
Persuasion Analysis of Mac Advertisement
A 6 page paper. This paper has several sections in its analysis of an Online advertisement for Apple Mac computers. The first sections describe, in detail, the advertisement. The paper discussed central and peripheral routes in persuasion, subliminal messages, cognitive dissonance, conditioning and the four elements of persuasion in ads. Each is applied to the Apple ad. Bibliography lists 8 sources.
Online and Print Marketing at Starbucks
This 4 page paper compares the online and printed advertisements of Starbucks, looking at what they communicate, the way they support sales and try to motivate purchases and how they compare. The bibliography cites 3 sources.
McDonald’s and Carlton Draught Beer Television Advertisements Compared
This 12 page paper compares and contrasts to television advertisements shown in Australia; McDonald’s and Carlton Draught Beer. Each of the advertisements is considered in turn, identifying the potential target market, looking at the way that the advertisement is seeking to stimulate a purchase using Maslow’s hierarchy of needs, and assessing the impact of the advertisement with a small survey of three people. The bibliography cites 8 sources.
Analyzing Martha Stewart Everyday Colors® Advertisement
A 6 page paper analyzing a full-page advertisement appearing in the August-September, 2003 issue of Budget Living magazine. The advertisement is for Martha Stewart Living Omnimedia’s line of Martha Stewart brand paint colors. The paper assesses the advertisement for appropriateness for the audience and effectiveness in its message, concluding that it meets both conditions. Bibliography lists 1 source.