Research Paper On Nike
Click on any of the term papers to read a brief synopsis of the research paper. The essay synopsis includes the number of pages and sources cited in the paper.
Supply Chain Management of Nike
A 6 page paper discussing the case of Nike’s early-century missteps, particularly that which involved upsetting its own supply chain. Nike does not have the luxury of becoming arrogant on the scale that IBM did in the early 1990s. IBM found it was not indispensable to its customers as it had believed; evidence from Nike’s constant struggle with those that overtake the leading position in the industry (i.e., New Balance and Adidas) indicates that Nike should already be painfully aware of that fact. Bibliography lists 5 sources.
Production and Pricing at Under Armour, Inc.
A 5 page paper discussing two items of the marketing mix for Under Armour, makers of performance sports apparel. Nike founder Phil Knight was not overly excited about the changes that needed to be made at Nike after it became a big company, but the alternative was even less appealing. It appears that Under Armour currently is facing many of the same types of choices and will need to respond to them in the manner of a large company rather than as a small one. Bibliography lists 7 sources.
Globalism, Technology, Capitalism, and Sport
A 6 page paper that focuses on LaFeber's book, Michael Jordan and the New Global Capitalism. The essay looks at how sport has become so commercial over the decades to become part of global capitalism with major corporations sponsoring sporting events in the 1960s. The writer comments on the interaction of technology, capitalism and sport. LaFeber uses the relationship between Jordan and Nike as an example. Bibliography lists 5 sources.