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Click on any of the term papers to read a brief synopsis of the research paper. The essay synopsis includes the number of pages and sources cited in the paper.
This is a 4 page paper that provides an overview of niche markets. Urban Outfitters is used as a case study to highlight the competitive advantages inherent in niche businesses. Bibliography lists 3 sources.
This 7 page paper is based on a case study supplied by the student on the South African SAB beer; Hansa Pilsner. The paper answers questions concerning marketing, looking at why it failed in the early years, the research that could have been undertaken before launching a new beer, the ways the market could have been segmented, how the communication eventually succeeded and whether the brand should move to a mass market strategy from its' niche market. The bibliography cites 5 sources.
A 10 page paper. The Coca-Cola Company has been the world's largest producer of carbonated soft drinks for many years. It holds that position through diversification, development of new products, creating new markets, and market penetration. This essay reports and discusses the company's marketing mix, how they target niche markets, and how they position the company. Bibliography lists 12 sources.
This 8 page paper discusses the overall market for wine in the United states and abroad, as well as influences on the market, consumer behavior, market sementation, niche markets, consumer attitudes and current trends.Bibliography lists 5 sources.