Research Paper On Marketing Strategy

Click on any of the term papers to read a brief synopsis of the research paper. The essay synopsis includes the number of pages and sources cited in the paper.

  • Cima Marketing Case Study

    Cima manufactures mountaineering and hiking boots. The growth in the market has slowed down and now the firm has to decide on a future marketing strategy. This 7 page paper looks at the future strategies that are open to the company, examines the strengths and weaknesses of each strategy before making a recommendation. The bibliography cites 5 sources.

  • Developing Marketing for McBride

    This 4 page paper considers the way in which McBride Financial Services may undertake market research in order to develop a marketing strategy, and then discusses the strategy and potential marketing mediums that may be used by the company. The paper is based on a case study supplied by the student. The bibliography cites 3 sources.

  • Marketing Status

    This 21 page paper is based on a marketing case study. Status is a deodorant in South Africa, as the forth most popular product on the market it is facing a high level of competition. This paper examines the environment, identifies the target market and marketing goals and then formulates a marketing strategy. The paper is based on a case study supplied by the student. The bibliography cites 14 sources.

  • Marketing Gourmet Food for the French Market

    This 4 page paper looks at the fictitious case study of Kudler Fine Foods, where there is a plan to expand the company into France. The paper looks at the market needs, market potential, identifies marketing objectives and proposes a marketing strategy. The bibliography cites 5 sources.

  • Marketing Analysis of Zara

    This 10 page paper examines the Spanish fashion firm Zara from a marketing perspective, identifying the target markets, positioning, the approach adopted by the firm to marketing, the competitive advantages and ends with recommendations for a new marketing strategy. The bibliography cites 6 sources.

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