Research Paper On Marketing Strategy
Click on any of the term papers to read a brief synopsis of the research paper. The essay synopsis includes the number of pages and sources cited in the paper.
Cima Marketing Case Study
Cima manufactures mountaineering and hiking boots. The growth in the market has slowed down and now the firm has to decide on a future marketing strategy. This 7 page paper looks at the future strategies that are open to the company, examines the strengths and weaknesses of each strategy before making a recommendation. The bibliography cites 5 sources.
Developing Marketing for McBride
This 4 page paper considers the way in which McBride Financial Services may undertake market research in order to develop a marketing strategy, and then discusses the strategy and potential marketing mediums that may be used by the company. The paper is based on a case study supplied by the student. The bibliography cites 3 sources.
This 21 page paper is based on a marketing case study. Status is a deodorant in South Africa, as the forth most popular product on the market it is facing a high level of competition. This paper examines the environment, identifies the target market and marketing goals and then formulates a marketing strategy. The paper is based on a case study supplied by the student. The bibliography cites 14 sources.
Marketing Gourmet Food for the French Market
This 4 page paper looks at the fictitious case study of Kudler Fine Foods, where there is a plan to expand the company into France. The paper looks at the market needs, market potential, identifies marketing objectives and proposes a marketing strategy. The bibliography cites 5 sources.
Marketing Analysis of Zara
This 10 page paper examines the Spanish fashion firm Zara from a marketing perspective, identifying the target markets, positioning, the approach adopted by the firm to marketing, the competitive advantages and ends with recommendations for a new marketing strategy. The bibliography cites 6 sources.