Research Paper On Marketing Analytics
Click on any of the term papers to read a brief synopsis of the research paper. The essay synopsis includes the number of pages and sources cited in the paper.
Analysis of Major Credit Card Company
A 5 page paper that is based on a Harvard Business School case study. The writer discusses the principles of brand and product management, how marketing analytics has given the company a sustainable competitive advantage and what risks face the company with recommendations. Bibliography lists 1 source.
An 11 page paper in two parts. Part 1 assesses the websites of EasyJet, British Airways and Malaysia Airlines. Part II is a discussion of considerations for Kohinoor Ltd's website design. Included in the discussion are the topics of strategy, business model, objectives and Google Analytics. Bibliography lists 10 sources.
Marketing a Hospital
This 10 page paper considers the way that a hospital will develop a marketing strategy to market its services. The paper considers the way that marketing theory will be used to help identify and develop a plan, what marketing elements the plan should include and how the plan should be linked to the overall business plan. The paper looks at who the marketing plan will be developed it does not present a marketing plan. The bibliography cites 10 sources.
IBM Systems and Technology Marketing
This 8 page paper examines the marketing approach of IBM Systems and Technology, part of IBM, in order to determine whiter or not they are a marketing orientated firm. The paper includes a discussion on the propose of marketing in a modern organization, a SWOT analysis of the marketing, consideration of the B2B model and the use of customer relationship management, the marketing mix and the general marketing strategy. The bibliography cites 8 sources.
This 15 page paper considers how the fast food chain McDonalds is and should be marketed, looking at the use of the marketing mix to attract the target markets considering the segments the company markets in line with concepts such as Maslow’s hierarchy of needs and personality types. The paper then considers how the marketing mix is used or could be used to create classic and operate conditioning. The paper focuses on the company’s marketing to children. The bibliography cites 9 sources.