A 14 page paper. For the last three decades there have been intermittent attempts at marketing campaigns that emphasize the environmental safety of products. Concern for the environment has become a common and popular theme among consumers in many regions of this world. This essay explains green marketing, the principles of green marketing, the past failures of green marketing and the different segments of green consumers. The second part of the essay discusses societal marketing, the principles of societal marketing, the movement towards sustainability and the concept of the triple bottom line, and Kotler's five societal marketing concepts for which companies should be responsible. The writer also comments on the reasons consumers became cynical about marketing campaigns promoting environmentally-safe products. Survey data are included. Bibliography lists 14 sources.

A 4 page paper discussing 3 "green," LEED-certified buildings and proposing research into the practicalities of building green. Businesses are pressured on all sides to operate more efficiently, and research that illuminates the true costs and cost savings of "green" buildings can be valuable to all businesses. In this vein the proposed research will focus on (1) actual costs of either new construction or retrofitting of existing buildings; (2) changes in operational costs resulting from the green focus; and (3) the potential value that organizations can find in social responsibility as a result of their efforts. Bibliography lists 4 sources.

This 6-page paper provides an overview of Jet Airways (India), as well as an overview of airlines regulatory markets in India and Europe. Bibliography lists 10 sources.

5 pages. This is a marketing plan that will introduce a new product to consumers. Rainbow Plant Food is a revolutionary new plant growth product that also changes the color of the plant's foliage from green to whichever color food it is fed. The paper will show how a new product is introduced and marketed to consumers.

This 14 page paper looks at two potential new markets for a high-tech company wanting to expand. Two countries; Japan and India are assessed, looking at the conditions that indicate there is a good potential market for the company as well as the issues which may exert a negative impact. In addition to looking at the markets there is also a discussion to assess the most appropriate method of entry. The bibliography cites 15 sources.