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Click on any of the term papers to read a brief synopsis of the research paper. The essay synopsis includes the number of pages and sources cited in the paper.
This 8 page paper begins a short explanation of what Fair Trade means and the purpose of Fair Trade. The essay discusses Fair Trade as it applies to the United Kingdom, including data and statistics and consumers' perceptions of this type of product. The essay identifies some of the stores that strongly support Fair Trade and how they do so. Statistical data included. Bibliography lists 4 sources.
This 4 page paper discusses some aspects of consumer behavior, such as the stages in the buying process beginning with the perception of need and the level of involvement based on the type of purchasing. Bibliography lists 2 sources.
This 14 page paper examines the Coca Cola company looking at the background of the company and its market alignment. The paper then advocates a change in the employee culture and how employees are valued, to increase productivity, to lower costs and increase the positive level of perception in the eyes of the consumer. The paper outlines the analysis and then plans this change. The bibliography cites 16 sources.
Companies providing services to consumers, such as in the tourism industry, need to understand where there may be gaps in the services that are provided and the services expected. This 3 page paper discusses 4 potential gaps considering the causes and potential solutions. These four gaps are the gap between a customer expectation and the expectations perceived by management, the Gap between the management perceptions and consumer expectations and the way it is translated into service quality specifications, the gap between service quality specifications and the delivery of those specifications to the customer and the gap between the service delivered to customers and the external communication about the service. The bibliography cites 4 sources.
Three Studies on Consumer Behavior: Green Buying: A seven-page paper comparing three research articles on consumer behavior. In particular, the three articles deal with 'green buying,' and detail the techniques used to increase consumer awareness of environmental issues, differences in environmental awareness between various groups, and how that awareness translates into consumer purchasing action. Lists three sources. 99buygr.wps