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Number of Pages 5
This research paper: 5 pages in length. Targeting specific markets is a critical component to establishing a secure consumer base; however, it is becoming more and more difficult to define the ever-blurring line of clear-cut barriers within Internet marketing. Brian O'Donnell's approach illustrates just how gender, race, income, age, lifestyle and usage are no longer presented in rigid, easily defined components; rather, these demographic elements are in a constant state of change. Because of this perpetual fluctuation, Internet marketing focus must remain ever pliable. Bibliography lists 1 source.
File: LM1_TLC_WSJ.rtf
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