ESSAY ON: The Marketing Mix of Southwest Airlines

Number of Pages 9

This research paper: This 9 page paper looks at the importance of the marketing mix to Southwest Airlines. The paper starts with an introduction to the firm and identifies the research objectives and questions. A literature review is then presented to look at the theory and practice of Southwest Airlines. The paper ends with a conclusion. The bibliography cites 15 sources.


File: TS65_TESWmarkg.doc


Send me this paper »

« Back to Topic Listings

Copyright © 2000-2025 The Paper Store Enterprises, Inc. & Fast Papers On-line.
All rights reserved. Search for your essay here.

U.S. based premium essay, research and
term papers service since 2000.