ESSAY ON: Marketing Plan: Sweetwater Chocolate Bars and Cookies

Number of Pages 12

This research paper: A 12 page paper providing a marketing plan for the launch of a high-end chocolate bar and cookies made from the same type of chocolate. The paper assesses the current situation, the marketing mix for the new line and the risk associated with the effort. Includes a short consumer survey. Bibliography lists 5 sources.


File: CC6_KSmktgChocBars.rtf


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