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Number of Pages 13
This research paper: A 13 page paper discussing a small grocery chain in Northern California. Currently consisting of two stores and about to add a third location, Oliver's Market seeks the market segment most interested in upscale retailers and has narrowly defined its market to consist of the most affluent and well-educated individuals in a three-mile radius of each store. The paper assesses strategy from a variety of perspectives to arrive at recommendations for the company. Bibliography lists 13 sources.
File: CC6_KSstratOlivMkt.rtf
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