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Number of Pages 30
This research paper: A 30 page paper proposing that GM makes its internal efforts external as well, to gain customer value from designing and implementing true sustainable practice. Less waste and avoidance of future cleanup positively contributes to the company's bottom line and promotes it externally as a socially and environmentally responsible organization. Bibliography lists 29 sources.
File: CC6_KSstratGM2.rtf
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