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Number of Pages 11
This research paper: This 11 page paper considers the advantages and disadvantages of adopting either a local marketing strategy or a global marketing strategy. The writer examines this by looking at three examples of each type of marketing. Companies examined include Nike, O2, T Mobile, Gillette as well as Reebok, Heinz and Freeserve. The bibliography cites 14 sources.
File: TS14_TElocalm.rtf
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