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Number of Pages 8
This research paper: This 8 page paper looks at micromarketing, consider what it is and how it is used as well as whether it will it is able to take over from traditional mass media marketing or will compliment it. The paper focuses on the marketing of durable goods and used real world examples to illustrate points raised. The bibliography cites 12 sources.
File: TS14_TEmicromark.rtf
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