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Number of Pages 10
This research paper: A 10 page paper discussing the marketing of the Bowflex exercise machine in terms of its marketing mix. Nautilus, manufacturer of Bowflex, is well respected in fitness equipment, but it keeps its name separate from Bowflex through most of its promotion of the product. The paper discusses the marketing environment and the marketing mix, assessing the “3 Cs” (company, competition, consumers) and the “4 Ps” of marketing to recommend that Nautilus could seek to expand its distribution channel without entering into direct competition with its retailers. Bibliography lists 8 sources.
File: CC6_KSmktgBowflex4Ps.rtf
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