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Number of Pages 20
This research paper: A 20 page paper that presents an analysis of Gap Inc. Subheadings include a brief overview of the history of the company, including a timeline of major events, and its present status and discussion of recent problems, a description of the three brands; selected fiscal data; discussion of the industry and competitors; customer analysis; competitor analysis; company analysis; GE matrix analysis, SWOT analysis; and a marketing plan that includes all the typical components of price, suppliers, promotion, positioning, pricing, distribution and more. 1 illustration included. Data included. Bibliography lists 17 sources.
File: MM12_PGgapanl.rtf
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