ESSAY ON: Avid Technology Inc.

Number of Pages 17

This research paper: This 17 page paper examines the different management regimes at Avid Technology Inc. The first period is that of 1987 – 1996 which is lead by Bill Warner. Between 1996 – 2000 leadership is by William J. Miller and in 2000 David Krall takes over. The paper compares these different period of management in terms of talent to capitalize on emergent markets and taking advantage of opportunities, the bias towards innovation and creativity, the attitude and appetite to taking prudent risks and the overall understanding of what the business needs to drive it forwards. The bibliography cites 11 sources.


File: TS14_TEavid02.rtf


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