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Number of Pages 5
This research paper: In 2011 Old Navy developed a new marketing campaign aimed at men using the Internet and Your Tube. This 5 paper looks at that decision, considering how and why this decision was made and assessing the logic behind this decision. The paper ends by looking at ho the campaign may be improved as well as identifying a strategy that the firm should not follow. The bibliography cites 7 sources.
File: TS65_TEoldnavy.doc
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