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Number of Pages 19
This research paper: This 19 page paper examines the use of controversial marketing. The paper begins by defining controversial marketing and the different way is may be seen, using numerous examples to illustrate point raised. The paper then considered how purchase decision are made and how controversial marketing fits in with marketing theories. The paper then applies these ideas to a case study, using Gucci as an example of controversial marketing. The bibliography cites 12 sources.
File: TS14_TEcontrv.rtf
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