I accept receiving promo codes and other educational info from this company.
Get My Code
Number of Pages 10
This research paper: A 10 page paper discussing the marketing decisions facing a small manufacturer of high-quality hiking boots. Cima Mountaineering specializes in the manufacture and sale of high-quality hiking boots firmly established in the hiking boot market. The company faces a decision involving the addition of a new line of boots and choosing which path to follow. The company currently targets mountaineers and serious hikers, but the fastest growth is among weekend hikers who limit themselves to short trips. They neither need nor want such high-end boots, though they will choose higher-end boots as their skills increase. The paper includes a SWOT analysis and recommends that Cima add a line targeting these more casual hikers. Bibliography lists 6 sources.
File: CC6_KShiking.doc
Send me this paper »
« Back to Topic Listings