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Number of Pages 6
This research paper: This 6 page paper looks at the way in which the Burberry strategy differentiates itself from rivals. The paper looks at the core elements of the strategy, including a focus on product excellence and innovative marketing, and discusses how these are implemented and the way in which they distinguish the organization from rivals across the different ranges of products. The bibliography cites 4 sources.
File: TS14_TEburstrat.doc
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