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Number of Pages 8
This research paper: This 8 page paper looks at a case study of a company, with a limited budget, that want to market a new type of polyurethane bollard. The paper identifies the target market and the market sector and then develops a marketing plan using to communicate the benefits of the product and increase brand awareness in a cost effective manner. The bibliography cites 3 sources.
File: TS14_TEbollards.rtf
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