ESSAY ON: Pester Power; Why Marketing to Children is Big Business

Number of Pages 9

This research paper: This 9 page paper considers how children are valuable to marketers. Advertising aimed at children can be very controversial, this paper looks at how and why children may be the target of advertising, and why children have the power to influence purchase decisions. The paper sites real life examples to illustrate points raised. The bibliography cites 12 sources.


File: TS14_TEpester.rtf


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