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Number of Pages 14
This research paper: This 14 page paper is an analysis of New Balance Athletic Shoes Inc. The firm is facing a challenge Adidas is acquiring Reebok so there will be stringer competition and the firm needs to assess the situation. The paper presents an analysis of the situation using a PESTEL analysis and Porters Five Forces as well as the internal issues and then presents recommendations. The paper is based on a case study supplied by the student. The bibliography cites 11 sources.
File: TS14_TEnewbalance.rtf
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