Research Paper On Search Engine Marketing

Click on any of the term papers to read a brief synopsis of the research paper. The essay synopsis includes the number of pages and sources cited in the paper.

  • New Search Engine for the Chinese Market

    This 19 page paper proposes a strategy for a new search engine to be launched in China. The paper starts by examining the situation in China, looking at the market and the users, as well as the challenges faced by Google. Using this analysis the potential key characteristics which would enhance the potential success of a new search engine in the country are identified and discussed. The paper ends with recommendations. The bibliography cites 10 sources.

  • Comparing Search Engines; Dogpile and Kartoo

    This 6 page paper compares two meta search engines, comparing the search features, way that they index results, present results, different features and ownership of the sites. The paper compares an identical search on each engine. The bibliography cites 4 sources.

  • Internet Marketing Options for a New SME

    This 3 page paper considers potential marketing options for a new medium sized e-business. Choices such as search engines, banner advertisements and viral marketing are discussed along with a potential way of monitoring the sales that the different marketing sources create. The bibliography cites 3 sources.

  • Marketing Case Study of Yahoo!

    A 7 page paper that outlines the development and marketing strategies of Yahoo! Inc., the company developed around the Internet search engine. Though this company is only 2 years old, the projections that can be determined by current figures demonstrate the wise management and development practices of the company and the complexity of new products currently being marketed. Bibliography lists 5 sources.

  • Pros and Cons with Search Engines

    This 4-page paper discusses the advantages and disadvantages to search engines. It also discusses why children should have access to the internet as long as the material they are viewing is closely monitored.

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