Research Paper On Fashion Bloggers

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  • Consumer Behavior and the Luxury Fashion Industry

    A 50 page paper that provides a comprehensive report of the luxury fashion industry. There are several headings: Introduction, which offers comments about the luxury fashion industry in today's environment; the High/Luxury Fashion Industry, which discusses the competitive nature of the industry, the effects of 9/11 on companies, which house owns which other houses, the elements used in competition, changes in the operations, the impact of the consolidations on other aspects in the industry with examples; Self-concept and Ego Needs, which addresses the relationships between these characteristics and the purchase of luxury fashion products; Motivation as Related to Purchasing High Fashion products, which includes Maslow's hierarchy with examples of the types of businesses an individual would patronize at each level of need and also includes discussions of other motivations to purchase high fashion; Branding, Fashion Companies and Consumers; and Marketing & Media Impact on Fashion Industry and Consumers, a comprehensive discussion of the interrelationship between marketing communications. A focus is naturally on European designers but others are also mentioned in the text. Numerous specific examples are included. Far too many subtopics to mention in this abstract. 1 Graphic illustration is included. Bibliography lists 25 sources.

  • Fashion During the 1950s Fashion

    5 pages in length. Fashion of the 1950s was both sophisticated and moderate, groundbreaking and perpetual, high-end and affordable by any class. Indeed, 1950s fashion marked a distinct division in clothing that can only be considered a pertinent era in the roots of American fashion. Bibliography lists 8 sources.

  • Two Decades of Couture Fashion in France from 1919 until 1939

    A 14 page paper which examines the development of French fashion couture between the period 1919-1939, concentrating on the influences of Coco Chanel and Elsa Schiaparelli, and specifically addressing five factors that positively impacted upon modern women’s fashions and the worldwide appeal of French Fashion. Bibliography lists 10 sources.

  • Fashion and Fashion Photography

    7 pages in length. The fashion industry would not exist without the helpful hand of fashion photography. Their work gracing the pages of globally dispersed style magazines, fashion photographers enlighten the world to the season's new trends and old chic. Fashion photography has come a long way since the days of black and white reproduction; indeed, the advent of color photography quickly boosted the fashion industry by providing flair and allure to each season's styles. Bibliography lists 7 sources.

  • Consumer Culture and British Fashion Magazine Influence

    This is a 27 page paper discussing the influence of British fashion magazines on the British consumer society and their influences throughout history up and including the 1990s. The history of the fashion industry in relation to cultural influences, consumerism and the projected images of women and men in today’s society has led to a great deal of research in the fields of sociology, psychology and economics. While fashion magazines have changed their format a great deal in the past century as today their pages contain over one third in advertisements, their content has also changed a great deal. While researching the development of British fashion magazines within the last century, magazines such as Vogue, Elle and InStyle, initially showed that the focus of fashion magazines was women’s clothing and the models were portrayed as older elite women who replaced the dolls previously used. The influence of the fashion magazine on the female consumer at the beginning of the 20th century reflected the expectations of society in regards to conservative or opulent looks depending on the decade. Today, British fashion magazines tend to reflect the standards, or lack of standards, as now seen in the music and media industries. A recent study of focus groups’ opinions of images found in Vogue magazine found that most women and men feel that they can discern from the images presented in fashion magazines those images which are more “realistic” than others. In addition, it appears that in regards to consumer choice, fashion magazines are considered one of the less reliable sources available to consumers who prefer peer, family and local store recommendations over that of fashion magazines which appear as unreliable and unrealistic in regards to most situations and events. Nevertheless, the continued popularity of fashion magazines and their continued focus on the Western and/or American entertainment industries as a source for fashion is considered as a reflection of societal cues and consumer behavior. Bibliography lists 26 sources.

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