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Click on any of the term papers to read a brief synopsis of the research paper. The essay synopsis includes the number of pages and sources cited in the paper.
This 3-page paper examines a blog developed by Southwest Airlines and determines its effectiveness as a marketing tool.
A 50 page paper that provides a comprehensive report of the luxury fashion industry. There are several headings: Introduction, which offers comments about the luxury fashion industry in today's environment; the High/Luxury Fashion Industry, which discusses the competitive nature of the industry, the effects of 9/11 on companies, which house owns which other houses, the elements used in competition, changes in the operations, the impact of the consolidations on other aspects in the industry with examples; Self-concept and Ego Needs, which addresses the relationships between these characteristics and the purchase of luxury fashion products; Motivation as Related to Purchasing High Fashion products, which includes Maslow's hierarchy with examples of the types of businesses an individual would patronize at each level of need and also includes discussions of other motivations to purchase high fashion; Branding, Fashion Companies and Consumers; and Marketing & Media Impact on Fashion Industry and Consumers, a comprehensive discussion of the interrelationship between marketing communications. A focus is naturally on European designers but others are also mentioned in the text. Numerous specific examples are included. Far too many subtopics to mention in this abstract. 1 Graphic illustration is included. Bibliography lists 25 sources.
5 pages in length. Fashion of the 1950s was both sophisticated and moderate, groundbreaking and perpetual, high-end and affordable by any class. Indeed, 1950s fashion marked a distinct division in clothing that can only be considered a pertinent era in the roots of American fashion. Bibliography lists 8 sources.
A 14 page paper which examines the development of French fashion couture between the period 1919-1939, concentrating on the influences of Coco Chanel and Elsa Schiaparelli, and specifically addressing five factors that positively impacted upon modern women’s fashions and the worldwide appeal of French Fashion. Bibliography lists 10 sources.
7 pages in length. The fashion industry would not exist without the helpful hand of fashion photography. Their work gracing the pages of globally dispersed style magazines, fashion photographers enlighten the world to the season's
new trends and old chic. Fashion photography has come a long way since the days of black and white reproduction; indeed, the advent of color photography quickly boosted the fashion industry by providing flair and allure to each season's styles. Bibliography lists 7 sources.
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