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Number of Pages 15
This research paper: This 15 page paper examines the UK automotive industry. The sales of cars has reached a mature stage, this report undertakes an in-depth Porters Five Forces analysis, looking at the influences of existing and new competition, the power of buyers and suppliers and the threat of substitutes. The paper then considers how an operations manager may use this information to consider an appropriate strategy. This includes an examination of the value chain as well as the need for differentiation. The last part of the paper considers the importance of the HRM and marketing managers in developing and supporting the strategy indicated by market and industry conditions. The bibliography cites 20 sources.
File: TS14_TEautoUK.rtf
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