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Number of Pages 25
This research paper: This 25 page paper provides an overview of the current literature related to the development of marketing strategies and the integration of telemarketing as a component of modern business operations. This paper integrates some perspectives on the use of telemarketing, both from a business standpoint and through an assessment of consumer views of telemarketing. Bibliography lists 20 sources.
File: MH11_MHTelema.rtf
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