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Number of Pages 25
This research paper: This 25 page paper provides an overview of the current literature in regards to the nature of customer service and the changes in customer service in recent years. This paper integrates a view of customer service in retail, call centers, and in e-commerce, and the reasons and causes of poor service. Further, this paper also considers why it is so important for business to turn this trend around and suggests some ways that employers can refocus on customer service, including a view of quality principles (TQM). Bibliography lists 20 sources.
File: MH11_MHNarmas.rtf
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