ESSAY ON: Collecting and Using Marketing Data; The Case of Tesco

Number of Pages 4

This research paper: This 4 page paper looks at a company that has shown great skills in the collection and use of market data. Tesco, a UK supermarket, has used its’ ability to collect and analysis market data to create a competitive advantages. This paper looks at how the data collection takes place and why the data collection has been so successful. The bibliography cites 2 sources.


File: TS14_TEmarktesco.rtf


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