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Number of Pages 3
This research paper: As part of the promotion for the movie, Shrek Forever After movie, McDonald's offered a drinking glass with one of the characters painted on it. They subsequently recalled twelve million glasses. This paper reports why they did the recall. The writer comments on the relevant and non-relevant variables in that decision and also comments on the contribution margin ratio. There are six sources listed in the bibliography of this three page paper.
File: ME12_PGmcdshk.rtf
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