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Number of Pages 22
This research paper: This 22 page paper is a case study looking as the fashion retailer Zara, part of the INDITEX group. The company is examined using a range of tools to assess the firm in its environment, including a PESTEL and Porters Five Forces analysis and consideration of the core competences and competitive advantages. The analysis is used identify potential strategies the firm may adopt in support a growth goal. The bibliography cites 12 sources.
File: TS14_TEzarastrat.doc
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