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Number of Pages 3
This research paper: Marketing a new product presents a number of challenges, including establishing the new market. The writer uses the example of a driverless car to show the process, including an assessment of the primary target market, and the type of message that will be effective is stimulating sales. The writer presents a proposal for a marketing campaign. Three sources are cited in the bibliography of this three page paper.
File: TS65_TEdriverless.doc
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