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Number of Pages 10
This research paper: A 10 page paper discussing workable approaches to professional sports teams' crisis management. The paper uses Panthers' Rae Carruth and the Baltimore Ravens' Ray Lewis as examples. Carruth was convicted of murder and sentenced to life in prison. Ray Lewis was implicated in a murder but was acquitted. Both had the potential to damage the teams' image in their home cities, but it appears that has not happened. Lewis even followed his summer acquittal with a season that gained him the titles of league Defensive Player of the Year and the Super Bowl's MVP. The Ravens were fortunate in not requiring concerted crisis management. Bibliography lists 13 sources.
File: CC6_KSsportsPR.wps
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