ESSAY ON: Assessing the Potential of KFC in Africa

Number of Pages 6

This research paper: This 6 page paper is based on a case study supplied by the student. Yum! Brands are considering entering Africa. The paper answers a set of questions concerning potential entry into that country. The first question concerns the potential risks, looking at what may go wrong. The second question considers the issues the chief financial officer will need to look at. The third question uses the figures given in the case study to calculate the net present value after four years of operation. The fourth question gives advice on whether or not the investment appears to provide good value for the organization. The paper ends with a brief summary of areas of learning and development that have been furthered by undertaking the case study. The bibliography cites 3 sources.


File: TS65_TEkfcafrica.doc


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