ESSAY ON: Brands, Brand Management, & The Brand Manager System

Number of Pages 4

This research paper: A 4 page critique of the entitled article by Low and Fullerton. The article's authors investigated the viability of continuing the brand management system today and in the future. They reached five theses based on a comprehensive historical review of the literature. Their conclusions are discussed. Bibliography lists 1 source.


File: D0_brand.doc


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